Privacy Policy



These terms of use (together with the documents referred to in it) tell you the terms of use on which you may use our website, (our site), whether as a guest or registered user. Use of our site includes accessing, browsing, or registering to use our site.

Please read these terms of use carefully before using our site, as these will apply to your use of our site. We recommend that you print a copy of this for future reference.

By using our site, you confirm that you accept these terms of use and that you agree to comply with them.

If you do not agree to these terms of use, you must not use our site.

Other applicable terms

These terms of use refer to the following additional terms, which also apply to your use of our site:

  • Our Privacy Policy sets out the terms on which we process any personal data you collect or provide to us. By using our site, you consent to such processing and warrant that all data you provide is accurate.
  • Our Acceptable Use Policy,, sets out our site’s permitted and prohibited uses. When using our site, you must comply with this Acceptable Use Policy.
  • Our Cookie Policy is, which sets out information about the cookies on our site.

If you purchase goods from our site, our Terms and conditions of supply will be provided upon request.

Information about us is a site operated by Shadow Robot Company (“We”). We are registered in England and Wales under company number 3308007 and have our registered office and main trading address at Unit 31, Spectrum House, 32-34 Gordon House Road, London NW5 1LP. Our VAT number is 707 3091 52.

We are a limited company.

Changes to these terms

We may revise these terms of use at any time by amending this page.

Please check this page from time to time to take notice of any changes we made, as they are binding on you.

Changes to our site

We may update our site from time to time and change the content anytime. However, please note that any of the content on our site may be out of date at any given time, and we are under no obligation to update it.

We do not guarantee that our site, or any content on it, will be free from errors or omissions.

Accessing our site

Our site is made available free of charge.

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. Access to our site is permitted temporarily. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if, for any reason, our site is unavailable at any time or for any period.

You are responsible for making all arrangements necessary for you to have access to our site.

You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions and that they comply with them.

Our site is directed to people residing in the United Kingdom. We do not represent that content available on or through our site is appropriate or available in other locations. We may limit the availability of our site or any service or product described on our site to any person or geographic area at any time. If you choose to access our site from outside the United Kingdom, you do so at your own risk.

Intellectual property rights

We are the owner or the licensee of all intellectual property rights on our site and in the material published on it.  Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy and download extracts of any page(s) from our site for your personal use, and you may draw the attention of others within your organisation to content posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

You must not use any part of the content on our site for commercial purposes without obtaining a licence from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately, and you must, at our option, return or destroy any copies of the materials you have made.

No reliance on information

The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action based on the content on our site.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up-to-date.

Limitation of our liability

Nothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied.

We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if foreseeable, arising under or in connection with:

  • use of, or inability to use our site; or
  • use of or reliance on any content displayed on our site.

If you are a business user, please note that, in particular, we will not be liable for:

  • loss of profits, sales, business, or revenue;
  • business interruption;
  • loss of anticipated savings;
  • loss of business opportunity, goodwill or reputation; or
  • any indirect or consequential loss or damage.

If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.

We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsements by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.

Different limitations and exclusions of liability will apply to liability arising from the supply of any goods by use to you, which will be set out in our Terms and Conditions of Supply provided upon request.


We do not guarantee that our site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software.

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other malicious or technologically harmful material. You must not attempt to gain unauthorised access to our site, the server on which our site is stored, or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities, and we will cooperate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

Linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

Our site must not be framed on any other site, nor can you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website to which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy

If you wish to make any use of the content on our site other than that set out above, please contact

Third-party links and resources on our site

Where our site contains links to other sites and resources provided by third parties, these links are only for your information.

We have no control over the contents of those sites or resources.

How to Protect User Privacy with HotJar

HotJar is a powerful tool that allows us to analyze user behavior on our website and improve our user experience. However, HotJar also records sensitive information such as mouse movements, clicks, keystrokes, and form inputs. This means that we have access to personal data that could identify our users or reveal their preferences, needs, or problems.

We respect our users’ privacy and we want to ensure that we use HotJar in a responsible and ethical way. That’s why we have created a simple policy that outlines how we use HotJar and who can access the recordings.

Our policy is as follows:

– We only use HotJar for the purpose of improving our website usability, functionality, and performance.

– We do not use HotJar to collect any personally identifiable information (PII) such as names, email addresses, phone numbers, or credit card details.

– We do not use HotJar to track or monitor users across different websites or devices.

– We do not share or sell any HotJar data with third parties.

– We only store HotJar data for as long as necessary to achieve our improvement goals.

– We only access HotJar recordings when we have a specific research question or hypothesis to test.

– We only access HotJar recordings in aggregate form, meaning that we do not watch individual sessions or single out specific users.

– We only access HotJar recordings with the consent of our users, which we obtain through a clear and visible notice on our website that informs them about our use of HotJar and gives them the option to opt out at any time.

– We only allow authorized members of our tech team to access HotJar recordings for maintenance purposes, such as fixing bugs or resolving technical issues. No other Shadow Robot employee will in any way access the HotJar recordings, unless working on explicit behalf of the tech team for maintenance purposes.

We respect the privacy of our users and customers and we do not collect any personally identifiable information through HotJar. We also anonymize the IP addresses of the users and mask any sensitive data that may appear on the screen. Users can opt out of being recorded by HotJar by following this link:

By following this policy, we hope to provide a better user experience for our website visitors while respecting their privacy and data protection rights. If you have any questions or concerns about our use of HotJar, please contact us at

Applicable law

If you are a consumer, please note that these terms of use, the subject matter and its formation, are governed by English law. You and I agree that England and Wales courts will have non-exclusive jurisdiction. However, if you are a resident of Northern Ireland, you may also bring proceedings in Northern Ireland. If you are a resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these terms of use, subject matter, and formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Contact us

To contact us, please email

Thank you for visiting our site